I have always known the power of design and storytelling from the time I was a child. I would observe how a room makes me feel or how intoxicating a good book could be. I'm a photographer turned multidisciplinary leader and have helped emerging brands magnetize their dream. I believe the best brands are built on truth, not trends. My process is rooted in research, strategy, and a whole lot of heart. Whether you’re launching something new or leveling up what you’ve already built, I ensure your brand feels like you.
I chose the name Studio Vui because “vui” means “joyful” in Vietnamese reflecting my belief that storytelling and strategy should spark happiness and connection. I am all about bringing that sense of joy into everything I do and have it continue on in all that you create with your brand.